Some party-loving mastiffs, enhancing business productivity. / Claudio Gennari
The Baffler,  July 28, 2015

Daily Bafflements

Some party-loving mastiffs, enhancing business productivity. / Claudio Gennari
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• Using the cuteness of dogs to encourage people to “self-profile”— are you a party-loving mastiff or a sheepdog who “loves to plan”?—in order to maximize company productivity is probably considered a brilliant idea within the sacred field of marketing. Who could resist these “Packtypes”? Well, the Packtypes founder, for one. Instead of identifying himself as a retriever (likes being busy) or a terrier (likes doing things), Will Murray draws his own parallels: his work can be compared to “Carl Jung’s ‘Type Theory,’ Abraham Maslow’s ‘Hierarchy of Needs,’ Charles Darwin’s ‘Theory of Evolution’ and Howard Gardner’s concept of ‘Multiple Intelligences’.”

• Fiat made a bespoke convertible for a Monaco Boat Company-organized Human Rights gala. The vehicle’s calfskin exterior and the picnic basket perched atop its tailgate clash horribly with its “I have a dream” numberplate.

• Do you need art to teach you about the one percent at this time of particular financial inequality? Or does the one percent need to be taught about art, so that it may perpetuate this state of affairs?

• Police stormed a benefit concert near Chicago this weekend, because a performer deemed “an unacceptable role model” appeared as a hologram.

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