Some party-loving mastiffs, enhancing business productivity. / Claudio Gennari
The Baffler,  July 28, 2015

Daily Bafflements

Some party-loving mastiffs, enhancing business productivity. / Claudio Gennari
w
o
r
d

f
a
c
t
o
r
y

• Using the cuteness of dogs to encourage people to “self-profile”— are you a party-loving mastiff or a sheepdog who “loves to plan”?—in order to maximize company productivity is probably considered a brilliant idea within the sacred field of marketing. Who could resist these “Packtypes”? Well, the Packtypes founder, for one. Instead of identifying himself as a retriever (likes being busy) or a terrier (likes doing things), Will Murray draws his own parallels: his work can be compared to “Carl Jung’s ‘Type Theory,’ Abraham Maslow’s ‘Hierarchy of Needs,’ Charles Darwin’s ‘Theory of Evolution’ and Howard Gardner’s concept of ‘Multiple Intelligences’.”

• Fiat made a bespoke convertible for a Monaco Boat Company-organized Human Rights gala. The vehicle’s calfskin exterior and the picnic basket perched atop its tailgate clash horribly with its “I have a dream” numberplate.

• Do you need art to teach you about the one percent at this time of particular financial inequality? Or does the one percent need to be taught about art, so that it may perpetuate this state of affairs?

• Police stormed a benefit concert near Chicago this weekend, because a performer deemed “an unacceptable role model” appeared as a hologram.

You Might Also Enjoy

All EFF’d Up

Yasha Levine

On a cold and wet February evening in New York City a few years ago, I was in Midtown running some errands, when I came upon. . .

salvos

Game Theories

J.C. Hallman

There’s a moment late in Arnt Jensen’s Inside (2016) that bears serious consideration. It comes after the popular videogame’s. . .

salvos

Hitler ENTJ

Merve Emre

In an essay that she wrote in 1937 but never published called “My Country ’Tis of Thee—The Cult of Leadership,” Katharine. . .

outbursts

Baffler Newsletter

New email subscribers receive a digital copy of our current issue.

Further Reading

Heads Up: We recently updated our privacy policy to clarify how and why we collect personal data. By using our site, you acknowledge that you have read and understand this policy.