The future, now in cardboard. / Enrique Dans
The Baffler,  May 29, 2015

Daily Bafflements

The future, now in cardboard. / Enrique Dans
w
o
r
d

f
a
c
t
o
r
y

• Continuing its Google Glass-style experiments in making users look silly in public, the tech giant has introduced the attractively low-fi Google Cardboard, a virtual reality “viewer” you can fit over your smartphone. Google says the low price (under $20) will enable untold masses of new customers to buy the device, or build their own out of cardboard, velcro, a magnet, and a rubberband. Luckily, you have the whole weekend to get to work on yours.

• Not to be outdone in innovation, Apple has recently acquired Metaio, an augmented reality company. They’re keeping mum about their plans for the recently shuttered startup, so you’ll have to keep guessing at the difference between apps and devices that augment reality vs. those that re-create it.

• And finally, today in billionaires: Peter Bart, editorial director at Variety, weighs in on the impact of the growing billionaire class on the movie business and its particular brand of big-budget simulated reality.

You Might Also Enjoy

Holy Warriors Against the Welfare State

Jennifer C. Berkshire

I’d traveled to this western Michigan hub of sanctified commerce to learn more about Betsy DeVos, Donald Trump’s pick to be the top education official in the land. DeVos, the name of the family that founded the multi-level marketing behemoth known as Amway, is almost universally recognized in the Mitten state, where Betsy and Dick DeVos, heirs to a $5.1 billion fortune, have increasingly come to dominate state politics.

word factory

Period Feminism

Tafari Mbadiwe

Before its rumors of profitability and penchant for controversy captivated the startup world, Thinx, the conspicuously feminist manufacturer. . .

word factory

Baffler Newsletter

new email subscribers receive a digital copy of our current issue.

Further Reading

Heads Up: We recently updated our privacy policy to clarify how and why we collect personal data. By using our site, you acknowledge that you have read and understand this policy.