Daily Bafflements

• Today in Bespoke: From perfume manufacturer Bond No. 9, a personalized “at-home scent system” that comes with an expert to help you mix your custom blend; a three-year supply of bespoke fragrance costs about $10,000-20,000. “Bespoke and custom blending is the future, for everything now . . . for shoes and clothing and perfume,” the company’s founder tells Forbes. “People just don’t want to smell like everyone else.”

• Verdicts have come down in the UK’s long-running phone-hacking case—Andy Coulson guilty, Rebekah Brooks not guilty. The New York Times writes, “some analysts said the trial had already changed British journalism and humbled a once mighty and swaggering yellow press.” Okay! Maybe!

• Meanwhile, on our side of the pond, Yahoo is gleefully knocking down the wall between news and advertising. Don’t bother to read the article, this line pretty much sums it up: “Such choices—ranch dressing versus food history—are the stuff on which Yahoo’s future now depends.”

• Via Griffin Boyce, a darker and truer World Cup-themed Google doodle.