I like my Pepsi "distressed." / Michael Chen
The Baffler,  March 2, 2015

Daily Bafflements

I like my Pepsi "distressed." / Michael Chen
w
o
r
d

f
a
c
t
o
r
y

• The San Jose Mercury News contributes to the “Before It Was Cool, Inc.” files: “Major companies are testing whether it would pay to tuck away their world famous logos in favor of more hipster guises” because “marketing experts say there’s a growing preference for qualities like ‘real’ and ‘authentic.'” But it doesn’t usually go very well; Yum Brands, which owns Taco Bell, KFC, and Pizza Hut, was forced to apologize after opening a Vietnamese sandwich shop in Dallas with a red star logo. The logo, “a common symbol of communism, immediately upset the local Vietnamese community,” which is made up of immigrants who fled the communist government for America. (Via Corey Pein.)

• Hillary Clinton’s camp is making noises about officially entering the presidential race sooner than expected…in order to reassure her donors.

• More and more doctors are giving children prescription medication for schizophrenia and bipolar disorder, according to researchers at the University of Vermont.

• The best and weirdest part of this New York Times article about the “uneasy relationship between telecom and tech” at this week’s Mobile World Congress in Barcelona is this picture.

You Might Also Enjoy

Why They Need the Cucks

Jessa Crispin

Strip The Hierarchies of Cuckoldry and Bankruptcy of its satirical critique, and you're left with a logic that is dismally familiar. The categories of embattled manhood now trafficked by the cuck-trashing, immigrant-bashing men of Breitbart or 4chan are shifting but ultimately exacting; like Fourier’s taxonomist, they obsess over finer and finer distinctions. Their aim is not to elevate one idealized version of masculinity, but to break masculinity into a more perfect pecking order, so almost everyone can look down a level at the scum below. This new order relies on the traditional markers of manly achievement—a girlfriend, sexual partners, money, power, and, most importantly, control—but none of those matter as much as the act of division itself. It’s a coping strategy. Yes, the 4chan men like to make jokes about living in their parents’ basements, but those jokes are only funny if they can point to someone even lower than themselves.

word factory

Baffler Newsletter

new email subscribers receive a digital copy of our current issue.

Further Reading