Hey Hellman's, prepare to get *disrupted*. / Photo by Mike Mozart.
The Baffler,  December 19, 2014

Daily Bafflements

Hey Hellman's, prepare to get *disrupted*. / Photo by Mike Mozart.


• In the San Francisco Business Times, a man who starts a company in Silicon Valley to make a vegan sandwich spread and receives funding from Facebook co-founder Eduardo Saverin is referred to as a “Mayo disruptor.”

• A woman in Illinois is trying to trademark Eric Garner’s dying words, “I Can’t Breathe,” so she can sell T-shirts, The Smoking Gun reported this week. She “claims she’s not applying for the trademark to make money, but wouldn’t provide any other explanation for her actions,” writes New York‘s Jessica Roy.

• Today in Billionaires: one interesting side-effect of the sudden drop of the Russian ruble is that twenty billionaires there together lost $10 billion in two days.

• Because it is Friday: here is a series of mattresses and their celebrity look-alikes. (Via John M. Cusick.) Enjoy!

You Might Also Enjoy

Sweet, Sweet Phantasy

Tom Whyman

Corbyn supporters have chosen the playful magic of phantasy over the reality principle, and it's starting to work.

word factory

Baffler Newsletter

new email subscribers receive a digital copy of our current issue.

Further Reading

 September 5

Some say the world will end in fire, some say in ice. From what I’ve tasted of desire, I say, shut up, the lot of you.

 September 1

I just wonder if there’s something dangerous about championing a dependent, hierarchical relationship as an ideal realization of love or friendship.