Daily Bafflements

• In the San Francisco Business Times, a man who starts a company in Silicon Valley to make a vegan sandwich spread and receives funding from Facebook co-founder Eduardo Saverin is referred to as a “Mayo disruptor.”

• A woman in Illinois is trying to trademark Eric Garner’s dying words, “I Can’t Breathe,” so she can sell T-shirts, The Smoking Gun reported this week. She “claims she’s not applying for the trademark to make money, but wouldn’t provide any other explanation for her actions,” writes New York‘s Jessica Roy.

• Today in Billionaires: one interesting side-effect of the sudden drop of the Russian ruble is that twenty billionaires there together lost $10 billion in two days.

• Because it is Friday: here is a series of mattresses and their celebrity look-alikes. (Via John M. Cusick.) Enjoy!