From The Archive
Staff
No. 12  March 1999

Ethnic Technologies Helps Companies Learn More About Their Customers

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Companies wanting to reach emerging markets are now looking towards their own internal databases. Ethnic Technologies, LLC, a pioneer in database segmentation, offers “E-Tech,”® a file appending system which companies can use to learn more about their own customers’ demographics and preferences using their own database, leading to increased sales. “E-Tech”® uses a series of computer programs and extensive tables of both first and last names to perform a detailed analysis of each name on either a residential or business database. A company can then target offers by ethnicity, religion and language preference. “E-Tech”® classifies over 170 ethnic groups with a better than 90% accuracy rate. How many of your customers are African Americans? Which have unique African names? Which are Islamic? “E-Tech”® answers these questions, enabling marketers to both tailor sales messages for maximum effectiveness and respond to the growing recognition that ethnically sensitive promotions impact the bottom line.


From Multicultural Marketing News™: Media Contacts & Reliable Sources for Reporters … Business Resources for Executives Volume 4, Number 1, January/February 1999.

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