Shockingly, the top five queries on the most Googled candidate involved no questions about his infamous coiffure. / Gage Skidmore
The Baffler,  June 18, 2015

Daily Bafflements

Shockingly, the top five queries on the most Googled candidate involved no questions about his infamous coiffure. / Gage Skidmore
w
o
r
d

f
a
c
t
o
r
y

• Proving that a company can never be too big to pull off that hip, startup vibe, CVS opened a new “digital innovation lab” this week. According to one CVS exec,

The lab focuses on . . . “connected health innovations,” like exploring ways that intelligent pill bottles could remind us to take our daily meds, Internet-linked blood pressure monitors might track data for hypertensives, and cellphone-linked otoscopes could diagnose ear infections in infants more quickly.

These not-at-all-terrifying projects will be carried out in a sleek new office in Boston’s Back Bay neighborhood, in the hope of attracting young innovators who don’t want to work at the pharmacy giant’s suburban corporate campus.

• Today in presidents: As the president plans a visit to California, locals plan ways to avoid a POTUS-inspired traffic jam. Meanwhile, Donald Trump’s hilarious campaign announcement has been met with no shortage of incredulity from pundits and populace alike. The only race he stands a chance in, it seems, is that of the most Googled candidate—in all but three states, Trump-related queries take the prize.

• In Forbes, Scott Beyer laments—perhaps a few decades late—the flight of San Francisco’s creative class for Portland, with all of their gentrifying moxie in tow.

You Might Also Enjoy

The Defiant I Am Not Your Negro

Niela Orr

The film’s promotional poster notably features just Baldwin’s eyes and the title, and all through the film are magnetic images of black people staring, looking off, caught in their own subjectivity. The effect of these eyes turned back on the viewer is breathtaking. What distinguished Baldwin’s career was his principled rejection of the white gaze in favor of a black point-of-view, which he deems more intelligent for its knowledge of itself and white America. Jackson’s voiceover makes this point unmistakably, saying at the end of the film, “You never had to look at me. I had to look at you. I know more about you than you know about me.” By the film’s close, I realized in fact that I knew less about Baldwin the man and more about America, but I’m sure that was by design.

word factory

Your Snitching Gadgets

Jacob Silverman

Your gadgets are spying on you. And not just in the ways you’ve become uncomfortably familiar with, like forking over personal. . .

word factory

Crash of the Pop-Culture Party

Jacob Silverman

To hear some pundits insist, with perfect seriousness, that it was important for Taylor Swift to speak out on Hillary Clinton's behalf ahead of the election was to realize how celebritized our virtue-signaling politics has become. When disappointed liberals quote The Hunger Games in the coming weeks, they will only be redoubling the slick and foolish liberal embrace of Hollywood and pop culture that was so fully on display during Hillary Clinton's failed campaign. Think of HRC mugging on SNL, dazzling the stars of Broad City, or palling around with Lin Manuel Miranda. Lena Dunham and Katy Perry no doubt have illuminating political opinions, but those opinions are the wrong vehicle through which to reach voters in Wisconsin, who have concerns that rate higher than snagging tickets to Hamilton—something Clinton likely would have noticed had she, say, spent any meaningful time in the state.

word factory

Baffler Newsletter

new email subscribers receive a digital copy of our current issue.

Further Reading