Daily Bafflements

• Today in Bespoke: the best part of this New York Times article about high-end perfume designed and manufactured for you and you alone (which will cost you around $30,000 to $50,000 at Jean Patou) is the staged photo up top.

• The dress code for the extras in Ted Cruz’s presidential campaign announcement video was “business casual,” reports Business Insider.

• Low on cash, but still want to buy crap? You’re in luck with the free mobile app “iBotta,” which pays you to buy things (and to fill out surveys and watch ads about those things). It’s a win-win-win; as this press release puts it, “this opportunity to redeem discounts on your favorite frozen items is easy-to-use and fun at the same time.” (Via Middleman.)

• Headline of the Day and Tip of the Day for Startups, from the Seattle Times: “Fuzzy Math Can Raise a Startup’s Valuation by Billions.”