Daily Bafflements

The BafflerJanuary 07, 2016
With Pizza Hut's new branded clothing line, you'll look as cool as this guy. / micala

With Pizza Hut’s new branded clothing line, you’ll look as cool as this guy. / micala

• In the endless flood of thinkpieces on how Millennials are ruining the robust, cheery economy they inherited, some dubious news: the little bastards are increasing their retirement savings faster than any other age bracket. Though we might consider the source (a Fidelity Investments study), it does seem that young workers are heeding the gloomy forecasts for their future Social Security benefits.

• While you may have heard that advertising is getting better, stronger, faster, some companies are sticking to the (appalling) basics—case in point, Pizza Hut’s newly released clothing line, “Hut Swag.” Do you consider pizza your “bae”? Then we’ve got just the t-shirt for you.

• In a worthy long read from The Guardian, Oliver Burkeman looks at cognitive behavior therapy, the therapeutic technique to which Freudian psychoanalysis has taken a backseat. “Is it time to get back on the couch?” Burke wonders in the aptly titled “Therapy Wars.” Reporting from the front lines of this war over America’s embattled psyches, George Scialabba explored the various approaches therapists have used to treat his lifelong depression back in our healthcare issue, and offered a few more radical alternatives.