I’d traveled to this western Michigan hub of sanctified commerce to learn more about Betsy DeVos, Donald Trump’s pick to be the top education official in the land. DeVos, the name of the family that founded the multi-level marketing behemoth known as Amway, is almost universally recognized in the Mitten state, where Betsy and Dick DeVos, heirs to a $5.1 billion fortune, have increasingly come to dominate state politics.