Daily Bafflements

The BafflerMarch 02, 2015
I like my Pepsi "distressed."  / Photo by Michael Chen

I like my Pepsi “distressed.”
Photo by Michael Chen

• The San Jose Mercury News contributes to the “Before It Was Cool, Inc.” files: “Major companies are testing whether it would pay to tuck away their world famous logos in favor of more hipster guises” because “marketing experts say there’s a growing preference for qualities like ‘real’ and ‘authentic.'” But it doesn’t usually go very well; Yum Brands, which owns Taco Bell, KFC, and Pizza Hut, was forced to apologize after opening a Vietnamese sandwich shop in Dallas with a red star logo. The logo, “a common symbol of communism, immediately upset the local Vietnamese community,” which is made up of immigrants who fled the communist government for America. (Via Corey Pein.)

• Hillary Clinton’s camp is making noises about officially entering the presidential race sooner than expected…in order to reassure her donors.

• More and more doctors are giving children prescription medication for schizophrenia and bipolar disorder, according to researchers at the University of Vermont.

• The best and weirdest part of this New York Times article about the “uneasy relationship between telecom and tech” at this week’s Mobile World Congress in Barcelona is this picture.