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Daily Bafflements

• Today in billionaires: Bill Gates was briefly overthrown as the world’s richest man by Spanish billionaire Amancio Ortega, though the Microsoft founder was back on top within twenty-four hours. No word yet on how Gates spent his brief layover down amongst us common folk.

• After losing their legal bid to skirt hotel taxes in San Francisco, AirBnB begrudgingly joined the sharing economy stalwarts forced to “share” with local government, though not without a parting shot at the city. The startup has flooded San Francisco with passive aggressive ads on bus shelters, telling the city how they’d like their money spent—“keep the library open later,” for instance—and betraying an epic misunderstanding of their new tax burden, which one local professor points out would only contribute about $0.78 per library employee per day. It’s not the first time the company has had to backpedal from some truly embarrassing ads; the room-subletting site did, after all, once compare itself to Ellis Island.

• In London, the Cereal Killer cafe, where you can, yes, pay to eat breakfast cereal, has hired a social media firm to make YouTube stars out of its tattooed twin proprietors after being targeted by anti-gentrification protestors.